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Pet Age, Minus Forty Partner for Freezer Technology Discussion


Minus Forty Technologies Corp., manufacturer of superior freezer and refrigerator merchandisers, has partnered with Pet Age to be the subject of an AT YOUR BOOTH discussion at 10:30 a.m. March 23 at booth #829 at Global Pet Expo in Orlando, Florida.

Pet Age editor-in-chief Glenn A. Polyn will interview Julian Attree, founder of Minus Forty, and take questions from attendees on a variety of topics, including:

  • The benefits associated with the company’s proven, good-looking and SmartConnect technology refrigerated merchandising motto.
  • The importance of freezer reliability and uptime to minimize food spoilage and maximize sales volumes for pet food retailers and food brand customers.
  • The need for customized branding, delivering a premium brand experience and effective POP to display product in the most effective manner and support greater sales at retail.
  • IoT technology trends, Minus Forty’s proprietary SmartConnect that allows for remote access to information about the freezer including temperature monitoring, faults (if any), door left open and more. The primary benefit is to support the best possible product quality by maintaining proper control standards. An additional benefit is to understand the presence of any technical issues, potentially in advance of equipment compromise.

The No. 1 refrigerated pet food merchandiser in North America, Minus Forty has been building freezers for the pet food industry for more than a decade. Company founder Attree identifies with the industry and understands the current and future landscape of pet food merchandising. His vision and the Minus Forty team have empowered the success of raw frozen refrigerated pet food by enabling pet food sales growth.

Pet Age is excited to collaborate with Minus Forty and share Attree’s insights on how retailers and other industry professionals can benefit from freezer and refrigeration units.

“The top reason for attending Global Pet Expo is to see and learn about products and services,” Polyn explained. “I’m honored to help Julian Attree guide Global attendees through the current trends in fresh and frozen pet food and treats and discuss how Minus Forty units are making a valuable impact in this vital category.”

Join Minus Forty and Pet Age at 10:30 a.m. Wednesday, March at booth #829 during Global Pet Expo in Orlando, Florida, to learn more about the relevance of refrigerated merchandising in the pet food market segment.

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