PawzNDogz Partners With Freedom Pet Supplies to Expand Distribution of Canine Enrichment Products

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Press release: PawzNDogz

PawzNDogz, the premium Canadian family-owned pet brand known for its innovative canine enrichment Snuffle Mats, is excited to announce a strategic partnership with Freedom Pet Supplies Inc., a leading Canadian pet supplies distributor.

Founded in 2001 by John and Kelly Ayres, Freedom Pet Supplies is a powerhouse in the pet industry, focusing on quality distribution and excelling in sales and marketing. The collaboration between PawzNDogz and Freedom Pet Supplies marks a significant milestone in bringing PawzNDogz’s acclaimed Snuffle Mats to a broader audience.

Over the past four years, PawzNDogz has gained renown for its premium Snuffle Mats, based on olfactory canine enrichment. The meticulously designed mats are fun for pets and enhance their cognitive and problem-solving abilities. They also serve as a slow feeder for dogs who love to guzzle their food. The mats are crafted from high-quality, pet-safe materials and are machine-washable and odor-free. Snuffle Mats are primarily designed for dogs but also cater to smaller pets, including cats, rabbits, ferrets, chinchillas, hamsters, and guinea pigs.

Canine enrichment has gained momentum in recent years for its role in the holistic development of pets. PawzNDogz Snuffle Mats challenge pets’ brains, encourage them to work for their food, and engage in activities that simulate the wild environment, thus helping reduce stress, anxiety, and undesirable behavior.

The Snuffle Mats won “Training Aid Product of the Year” at the 2023 Pet Independent Innovation Awards. PawzNDogz has quickly become a favorite brand among pet parents. Its products are available in more than 1,000 stores across Canada, the United States, New Zealand, the United Kingdom, France, Germany, Switzerland and Taiwan.

“We are excited to be partnering with PawzNDogz to add this quality line of Snuffle Mats to the expanding category of animal enrichment products,” said Freedom Pet Supplies CEO John Ayres. “Our experienced sales team looks forward to representing this innovative line and fulfilling the increasing demand for products in this emerging segment.”

Snuffle Mats are not just a tool for canine enrichment; they enable pet parents to strengthen their bond with their furry companions. PawzNDogz recommends supervised use of their mats, emphasizing the positive impact snuffling can have on dogs, even when physical exercise may be challenging.

The partnership between PawzNDogz and Freedom Pet Supplies will make PawzNDogz’s enriching products more accessible to pet lovers across Eastern Canada, reinforcing the brand’s vision that “All dogs should experience the joy of snuffling in a PawzNDogz Snuffle Mat.”

“We are thrilled to partner with Freedom to enhance our retail presence in Eastern Canada,” said Smriti Pratishruti, founder and owner of PawzNDogz. “As a family-owned business, PawzNDogz is dedicated to delivering the utmost quality for our beloved furry companions. Our customers love our carefully crafted Snuffle Mats, tailored to meet the needs of contemporary pet parents. With our focus on personable service, agility, and excellence, our business aligns seamlessly with Freedom’s family-oriented ethos. We are confident this collaboration will welcome numerous new members into our expanding family.”