Oratene Brushless Oral Care Celebrates 10 Years as Pet Healthcare Leader

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Press release: Pet King Brands

Pet King Brands’ Oratene Brushless Oral Care enzyme-based dental products for pets, celebrates 10 years as a leader in the pet healthcare industry. In addition, Pet King Brands is celebrating 25 years in the marketplace with the No. 1 ear product for pets, ZYMOX.

The Oratene product family was developed for daily use to help keep pets’ teeth clean, gums healthy and breath fresh. In addition, Oratene provides therapeutic benefits for the unique oral health needs of geriatric pets, pets on medications and those pets with certain health conditions such as anxiety, thyroid dysfunction or osteoarthritis, to name a few.

Initially Oratene products were only available through veterinarians and then introduced in 2013 to consumers as over-the-counter oral care solutions through specialty pet retailers. Oratene quickly became established as a category leader as a result of pet parents’ growing demand for veterinarianrecommended oral care products that are easy to use. The product family includes the Oratene Brushless Toothpaste Gel, Oratene Drinking Water Additive, Oratene Breath Freshener Spray and Oratene Oral Gel and remain the only brand to feature two complete enzyme systems for effortless care at home.

“February is Pet Dental Awareness month and there is literally nothing like Oratene for pet oral care on the market because of the advanced enzyme technology,” said Pamela K. Bosco, president and founder of Pet King Brands. “It’s dual multi-complex enzyme systems makes Oratene effective for daily use to prevent periodontal disease, reduce the need for dental cleanings, and provide benefits for pets with Dry Mouth.”

Oratene’s effectiveness comes from the LP3 Enzyme and the MD2 Enzyme systems. The LP3 Enzyme System combines the enzymes lactoperoxidase, lactoferrin, and lysozyme which help balance the natural oral flora and eliminates odor-causing germs and bacteria while the MD2 Enzyme System utilizes the enzymes mutanase and dextranase to dissolve plaque biofilm on the pet’s teeth. The dual enzyme
formulation was developed by Bosco’s brother Michael Pellico, the biochemist behind the No. 1 dental product line for people with Dry Mouth. His advanced enzyme research has led to medical breakthroughs and the development of products that have revolutionized oral care for people and pets with Dry Mouth.