Press release: Open Farm
Open Farm, a premium pet food brand committed to raising the bar on pet nutrition, recently announced the appointment of Mark Sapir as chief marketing officer (CMO). Sapir will take on a critical role in supporting Open Farm’s rapid growth trajectory, taking leadership of the company’s brand and retail marketing, innovation, e-commerce and digital media operations and corporate communications.
The appointment of Sapir as CMO caps off an exciting year for Open Farm, which announced a $65M+ minority growth investment led by General Atlantic in January and recently revealed an ambitious science-based decarbonization goal to reduce its carbon footprint by 2030.
“We couldn’t be more excited to welcome Mark to the Open Farm team,” said Open Farm CEO Isaac Langleben. “Mark is a seasoned industry veteran with a proven track record for successfully scaling impactful pet food brands. His passion for pets and for continuous innovation in our industry is infectious and lines up perfectly with our mission and the culture we’re building. We’re confident that adding Mark to the team will accelerate our momentum as Open Farm enters our next exciting phase of growth.”
Sapir comes to Open Farm from Stella & Chewy’s, where he served as CMO since 2016. As CMO, he successfully transformed the brand into one of the fastest growing in its category. He also served as VP of Marketing at Merrick Pet Care, Inc. where he helped propel the company into the fastest growing pet food brand in the natural and organic pet specialty space. During his three-year tenure, Merrick Pet Care, Inc. nearly tripled its sales. A veteran in the consumer and CPG sectors, Sapir also brings a wealth of experience from senior-level marketing roles at The Topps Company, Atkins Nutritionals, Inc., Kraft Foods and Hormel Foods.
“I’m proud to join the Open Farm team and further support its efforts to build the business around respecting animal welfare and the environment,” said Sapir. “Open Farm has set incredible, industry-leading standards when it comes to quality and transparency in the pet food category. As the business enters its next phase of growth, I’m excited to join Open Farm and share in its profound mission.”