One of the nation’s leading natural pet lifestyle brands, Only Natural Pet, sponsored the Dog Demonstration Park, a popular attraction at X Games Aspen 2017, held January 26-29 in Aspen’s Buttermilk Mountain area. The X Games confirmed that this is the first time a pet brand has sponsored the event, showcasing the deepening trend toward people enjoying life and all its activities with their pets—even on the ski hill.
The Dog Demo events were held several times throughout the day over the weekend of X Games Aspen and has been a popular activation on-site with spectators, showcasing world-class rescuing techniques, including safely burying people in the snow to be located, uncovered and rescued by the canine team.
Only Natural Pet was on site with an exhibition booth featuring a demonstration of the brand’s Wholesome Homemade product, a line of dehydrated dog food where a pet parent simply adds water and in 10 minutes can serve up a freshly made stew to their dog. Only Natural Pet’s Wholesome Homemade formulas are protein-rich with chunks of high-quality cooked meat and nutrient-rich dehydrated fruits and vegetables like sweet potatoes, carrots, cranberries and spinach. Only Natural Pet’s food and treats are paleo inspired—meaning high in protein and low in carbs—to mimic the ancestral diets of dogs and cats.
“We are thrilled to be the first pet brand to sponsor an on-site activation at X Games and to introduce X Game-goers to our unique natural pet lifestyle brand,” said Marty Grosjean, founder and CEO of Only Natural Pet. “Just last month we also grand opened our second Only Natural Pet flagship store here in Aspen, and so we are pleased to be here at X Games and in Aspen as a more permanent fixture to share the good news on our natural, wholesome lifestyle brand with the Aspen community and visitors to the area.”