Pet Age Staff//April 3, 2017//
Pet Age Staff //April 3, 2017//
The NUTRO brand, maker of natural pet food, has relaunched its brand with a new pet food philosophy: “NUTRO. FEED CLEAN.” Tapping into the human trend of “clean eating,” the NUTRO brand has announced its commitment to making recipes that are simple, purposeful and trustworthy, made with real, recognizable, non-GMO ingredients as close to their native form as possible. In line with the new philosophy, the NUTRO brand is introducing a new Limited Ingredient Diet product line of dry food for dogs, new recipes in its WHOLESOME ESSENTIALS and Grain Free dry dog food lines and a refreshed look for its packaging.
“The NUTRO brand has been on a journey for over 90 years, since we launched our first recipes in 1926,” said Chris Mondzelewski, general manager of pet specialty, Mars Petcare North America. “Over the years, we have focused on crafting recipes without artificial preservatives, flavors or colors and giving pet parents a choice by offering recipes without grains, chicken by-product meal or soy protein. With the announcement of our NUTRO. FEED CLEAN™ philosophy, we’re taking the next step in our journey, setting a new standard with clean food for pets.”
To launch the “NUTRO. FEED CLEAN.” philosophy, the brand introduced new advertising creative across digital and television. The creative, developed by BBDO San Francisco and titled, “This is Clean,” reinforces the brand’s pledge to craft clean recipes that give dogs the energy they need to be active and playful. The campaign juxtaposes “clean eating” with the dirt-filled fun that dogs enjoy from the vitality they get from a wholesome diet. It showcases an energetic ensemble of muddy, sandy and water-loving dogs whose eating habits give them the energy to get dirty outdoors.
The “NUTRO. FEED CLEAN.” journey starts with an updated NUTRO Dry Dog Food portfolio, which is now available in stores and online. The portfolio is segmented into four product lines to best meet the needs of today’s dog – all made with real, recognizable, non-GMO ingredients.