September 16, 2015

Nulo Pet Food and IRONMAN have formed a multiyear partnership, making Nulo the exclusive pet food partner and sponsor for all U.S. IRONMAN events through 2016.

“IRONMAN athletes understand the role quality nutrition plays in fueling a healthy, active lifestyle. We believe triathletes seek the same superior qualities in their dog’s or cat’s nutrition too,” said Michael Landa, CEO of Nulo Pet Food. “Nulo’s partnership with IRONMAN allows us to educate fellow athletes and pet parents about the benefits of Nulo’s ingredients in an atmosphere that is fun, inspiring, and celebrated by so many pet lovers.”

“The IRONMAN organization is thrilled to partner with such a unique pet food company like Nulo,” said Andrew Messick, CEO of IRONMAN. “Their dedication to pet nutrition and promotion of healthy lifestyles breathes a new perspective into supporting our entire IRONMAN community. We look forward to helping them activate their brand across our many race venues and in inspiring IRONMAN competitors everywhere to take greater care of their extended families.”

“For so many athletes, our dogs are our best friends and sometimes training partners. Just like our own diets, the types of protein, carbohydrates, and ingredients that we feed our dog or cat matter to their health and recovery,” says Landa. “We thank IRONMAN for aligning their brand with Nulo and for teaming with us to become evangelists for better pet nutrition.”

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