By Pet Age Staff//October 24, 2023//
By: Pet Age Staff//October 24, 2023//
Press release: Nulo
Pet nutrition brand Nulo launched “Fuel Incredible,” its first national campaign, led by adoring pet parent and gold medalist Simone Biles and her French bulldogs, Lilo and Rambo. “Fuel Incredible” celebrates the special bond between parents and their pets and highlights Nulo’s mission to fuel a pet nutrition upgrade. Biles will front the campaign in her role as the newest ambassador for the Nulo brand.
Embracing the notion that elite athletes understand the benefits of premium nutrition, Nulo’s “Fuel Incredible” campaign aims to inspire and educate health-conscious pet parents by revealing the reasons why some of the world’s most nutritionally-focused humans choose Nulo. By featuring athletes who are at the top of their game, the campaign reinforces that Nulo offers nothing-but-the-best for pets, vetted by those who know the power of world-class fuel.
“Pets rely on us to make the best decisions for their health and happiness, including what we choose to put into their bowl every day,” said Biles. “As an athlete, I’ve come to appreciate the importance of fueling my body with the right nutrition, and I feel the same way when it comes to feeding my dogs, Lilo and Rambo. I’m so thankful to fuel my dogs with Nulo’s healthy offerings that are high in meat proteins like lamb, turkey and salmon. And best yet – Lilo and Rambo absolutely love the way it tastes!”
“We are honored to have an exceptional human being and pet advocate like Simone join our ambassador roster to lead the ‘Fuel Incredible’ campaign,” said Michael Landa, Nulo’s founder and CEO. “Not only is Simone a shining example of nutritional excellence, but her focus on personal growth and her commitment to making a difference in the lives of dogs and cats exemplifies what this campaign represents – a passion to provide pets the next-level fuel to make every walk, run, hike and jump the very best it can be!”
As the brand’s most expansive campaign to date, “Fuel Incredible” will appear across a variety of dynamic media channels, including social, digital, CTV, out-of-home and digital-out-of-home. The new effort builds on the brand’s history with athlete pet parents.
As part of the brand’s purpose-driven mission to bring the best nutrition to every dog and cat, Nulo supports extraordinary organizations, including search and rescue units like the Arizona Search Dogs and the Jackson Hole Avalanche Dogs.