Nicolette Popa Returns to Coastal Pet Products in New Specialty Sales Director Role

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Coastal Pet Products, Inc. recently announced that Nicolette Popa has rejoined the company in the new position of specialty sales director. With over 20 years of experience in pet specialty, Popa’s experience ranges from merchandising to sales management.

“I’ve always enjoyed getting to know people and learning what challenges they have for which I may be of assistance,” Popa said of her professional work history. “I’ve continues to work with pet specialty and Canadian markets over the years because I enjoy the individuality, the people and the diversity it brings. There are so many unique stories and challenges to be heard and discovered.”

Under Popa’s leadership, the Coastal Pet sales team will continue to support independent retailers. This strategic initiative seeks to maximize our resources, simplify Coastal Pet’s operations and cultivate a more cooperative and customer-focused methodology, all while driving company expansion and sustainability. Independent pet retailers form the backbone of Coastal Pet’s business; with their deep-rooted connections to the community, they play a vital role in our success. The company is confident that Popa will continue to prioritize and cater to these invaluable partners, fostering mutually beneficial relationships and ensuring the growth and prosperity of both the brand and independent pet retailers alike.

“I am really looking forward to working with the sales team and the customers to hear their challenges, learn from missteps, and share in successes,” Popa said. “Coastal is a quality company with quality product. It’s great to be able to say that and continue to portray it on their behalf.”