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Newco Distributors Inc. Adds Raised Right’s Food, Treats


December 4, 2019

Press release: Newco Distributors Inc.

Newco Distributors Inc., a leading pet product wholesale distributor that’s been serving the independent pet channel for over 40 years, has now added Raised Right’s products into its California, Arizona and Nevada territories. Raised Right is a family-owned, human-grade pet food company that makes “home cooked style” whole food recipes that are lightly cooked, then frozen and served fresh. Raised Right also recently launched a line of single ingredient liver treats that are shelf stable, traceable to their source and preservative free.

Raised Right works with renowned veterinarian, Dr. Karen Becker and pet food formulation expert Steve Brown to create limited ingredient recipes that are low in carbs. Most of the recipes have less than two percent carbs because Raised Right doesn’t use any high-carb fillers like potato, rice, yam, squash, oats, parsnips or barley. Raised Right offers stage-of-life specific recipes where each recipe has a single source of animal protein and it doesn’t use any preservatives. The company was able to formulate its adult dog recipes to meet AAFCO’s requirements for a complete and balanced diet using only whole foods with no added vitamins and minerals. There are only nine ingredients in its pork recipe, 10 ingredients in both its chicken and turkey recipes and 11 ingredients in its beef recipe.

“Our family’s roots in farming and ranching date back for centuries,” says Braeden Ruud, Raised Right’s co-founder and CEO. “While raising food for humans, we decided it’s time to provide the same quality of food for pets. We got into this business because of the massive outbreak of pet food contamination in 2007—where thousands of pets had gotten sick and died. As a result of this, my mom started preparing freshly cooked food for our pets because she couldn’t find a pet food company that she could trust. This experience is what drives us to make the safest pet food possible.”

Raised Right takes safety very seriously. Every single batch it cooks gets lab safety tested for E. coli, listeria and salmonella. It has a hold release program where it doesn’t ever ship its food unless it passes the lab safety test. For transparency, it posts the results of these tests on the website for everyone to see, along with a map tracing all its ingredients to their source, and a video showing how its food gets made.

“As a family owned business that supports independent retailers, Raised Right is a great fit with Newco,” says Scott O’Brien, president sales and marketing for Newco Distributors Inc. “Raised Right is a true human-grade pet food company that is committed to stringent safety standards and transparency, we are very excited to carry their products.”

To order Raised Right’s products, call 909-291-2240 or connect with your Newco sales team member.

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