Camelle Kent was named vice president of marketing at WellPet, the family of natural food for pets including Wellness, Holistic Select, Old Mother Hubbard and Eagle Pack.
She will lead all aspects of marketing including brand management, new product innovation, customer marketing, digital marketing, social media, marketing services and consumer affairs.
“We are excited to have Camelle join the WellPet team,” Tim Callahan, chief executive officer of WellPet, said. “As we continue to invest more in consumer acquisition, innovation and global expansion, Camelle’s leadership will be invaluable. She brings a unique combination of talent, experience and energy and is a great fit with our values.”
Kent will be based in Cambridge, Mass.