A new study from Brakke Consulting takes an in-depth look at flea, tick and heartworm products, the largest segment of the companion animal market, according to the company.
“The flea control and heartworm preventatives market has been one of the most innovative areas in animal health, with a variety of new active ingredients and novel formulations,” said Lynn Fondon, senior consultant of Brakke Consulting. “Sales of flea control products have quadrupled in size since the introduction of Program, the first of the new-generation products, in 1995, and the new generation of oral flea and tick products are transforming the landscape once again.”
The study, “The US Flea Control and Heartworm Markets,” profiles the veterinary and OTC markets for flea and tick products and heartworm preventatives, including veterinary product sales and pricing, and new and developing products.
The report, published annually by Brakke for over two decades, gathered information from a variety of sources, including published information, industry interviews and a survey of 300 small animal veterinarians and 500 pet owners.
The full US Flea Control and Heartworm Markets report is available from Brakke Consulting.