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Nature’s Logic Joins Mid America Pet Food Family of Brands


Press release: Mid America Pet Food

Mid America Pet Food, LLC (Mid America Pet Food) recently announced it has acquired Nature’s Logic. Offering premium quality pet products focused on the benefits of natural whole food nutrition, Nature’s Logic joins the Mid America Pet Food portfolio of brands.

“Mid America Pet Food has experienced significant growth, and the acquisition of Nature’s Logic is an exciting opportunity for us as we share a united passion for pet nutrition,” said Greg Cyr, CEO of Mid America Pet Food. “Welcoming Nature’s Logic to the MAPF family of brands fulfills an exciting expansion to our approach in offering nutritious formulas as Nature’s Logic strongly aligns with MAPF’s mission. We look forward to serving a new set of pet parents and loyal companions as we continue to offer super premium nutrition within each brand while maintaining the integrity of what has made them each successful thus far.”

Recognizing the unique nutritional benefits each brand brings to their approach in providing super premium pet nutrition, Mid America Pet Food and Nature’s Logic will continue to operate as separate businesses.

“Becoming part of the Mid America Pet Food portfolio is an exciting opportunity for Nature’s Logic,” said David Yaskulka, CEO of Nature’s Logic. “We have admiration for Mid America Pet Food’s deep experience and strong reputation within the pet industry and are confident their partnership will help strengthen Nature’s Logic as we stay true to our focus on natural whole food nutrition and our commitment to sustainability.”

Founded in 2007, Mid America Pet Food produces VICTOR Super Premium Pet Food (VICTOR) and Eagle Mountain Pet Food (Eagle Mountain). Based in East Texas, both brands offer reliable pet nutrition at a common-sense value. VICTOR’s super premium dog food formulas have been nationally recognized and are a trusted nutrition source for pet owners across the country, including outdoor enthusiasts, hunters, trainers and breeders.

Founded in 2006, Nature’s Logic is a line of 100 percent natural, premium quality pet food and treats that contain NO synthetic vitamins. Our mission is to apply the logic of nature to everything we touch, which means creating all-natural nutrition from whole foods and being a voice for sustainability. Nature’s Logic was named a Top 20 most sustainable brand in the pet industry by the Pet Sustainability Coalition and is on the Inc. 5000 list of fastest growing privately held companies.

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