Minus Forty Debuts New Brand Name at SuperZoo

Julia Rivera//August 19, 2022//

Minus Forty Debuts New Brand Name at SuperZoo

Julia Rivera //August 19, 2022//

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Press release: Minus Forty

Minus Forty Technologies Corp. is shaking up the pet food retail industry by debuting its commercial refrigeration solutions and services under its new operating company, Due North at SuperZoo 2022. From August 23 to 25 in Las Vegas, Nevada, SuperZoo attendees and Minus Forty customers can learn more about Due North at the Minus Forty booth #1458 in the “Natural Health” zone.

“The commercial refrigeration landscape has changed in pet food retail, presenting the ideal time and opportunity to enhance our product offerings and services to better serve our customers’ business growth strategies,” said Julian Attree, founder, former CEO of Minus Forty Technologies, and now chief strategy officer of Due North. “In the spirit of encapsulating our vision to deliver the best retail merchandising solutions, resonating with our customers and enabling their success, SuperZoo, is the perfect venue to unveil Due North and share the news.”

As a leading supplier for pet food retail businesses, Due North is committed to delivering a megastar retail refrigeration merchandising experience for its customers and pet owners. As a Due North company, Minus Forty will:

· Create superior brand experiences that align with pet food retail business strategies

· Advance pet food retail customers’ competitive advantage and merchandise their products effectively to maximize sales

· Simplify pet food retail customers’ refrigerated retail merchandising programs

· Cultivate and support positive, lasting impressions that pet owners have while interacting with brands in pet food retail settings

“SuperZoo marks the first time we are coming together as Due North,” says Randy Skyba, vice president, marketing and sales of Due North. “This show is the right platform to share our brand experience, our identity and the kind of services and refrigeration retail solutions we provide. The Due North brand goes beyond incremental business changes for customers. Our promise enables pet food retail transformation by setting up our customers for accelerated growth.”

Due North will support customers in retail segments including pet food, beverage, ice cream, micro markets, grocery, food service, convenience, QSR, pharmacy and more.

Due North creates refrigerated, retail merchandising solutions that maximize its customers’ success. The company was formed in 2022 by combining long-standing retail refrigeration companies Minus Forty and QBD into one organization.


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