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Minus Forty Celebrates Its New Pet Specialty Business Development Manager


Press release: Minus Forty

Minus Forty Technologies Corp., manufacturer of superior freezer and refrigerator merchandisers, welcomes Daniella Roncarelli to the position of business development manager, managing Minus Forty’s Pet Specialty channel. 

Roncarelli’s key mandate is making sure Minus Forty’s pet food customers bring in healthier and fresher sales with commercial refrigeration technology they can depend on and that meet the company’s brand promise – Smarter Investment. Better Sales. 

She has extensive experience working with both national and independent retailers with global brands like Milwaukie and Makita tools, delivering solutions that provide positive results for her customers’. Roncarelli’s proven track record of building long-term relationships based on trust and integrity will serve her Minus Forty customers well. 

“We are very excited and grateful to have Daniella on board as part of the team,” said Randy Skyba, vice president of sales and marketing for Minus Forty. “She has tremendous customer service and sales experience that will allow us to reach our customers in personalized ways and move our brand in the pet food retail space. Her deep commitment and core values will bring great success to our pet food retailers and the Minus Forty brand.” 

Minus Forty is the best possible investment to sell more frozen and refrigerated products. Its North American-made freezers and coolers provide superior product presentation, deliver a lower total-cost-of-ownership, allow for exceptional product quality integrity and a hassle-free ownership experience. 

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