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Milk-Bone Debuts Partnership with Team USA through Dogs Inspire More Campaign


January 5, 2018

Milk-Bone has announced the official partnership kick-off with Team USA through its “Dogs Inspire More” campaign. Throughout the 2018 PyeongChang Olympic Winter Games, Milk-Bone will celebrate the unsung heroes who inspire Team USA athletes to be their best: their dogs. In recognition of the unconditional support dogs provide to Team USA athletes, Milk-Bone will highlight how dogs support and comfort their owner-athlete no matter the circumstance.

Together with U.S. Olympic cross-country skier Jessie Diggins, U.S. Olympic figure skaters Maia and Alex Shibutani and U.S. snowboarder Hailey Langland, Milk-Bone celebrates the unwavering support dogs offer with Dogs Inspire More video series and social campaign. Starting today, Milk-Bone invites fans to share their own dogs’ supportive and inspirational stories by using #DogsInspireMore on their social channels.

“My dog Leo is really special to me because no matter how my training sessions go, he always comes running, looking for cuddles. While training for the 2018 Olympic Winter Games, sometimes it can be hard to get out the door when I’m tired or sore, but Leo’s excitement and energy inspires me to keep going,” said Jessie Diggins, pictured here. “I’m excited to work with Milk-Bone to celebrate the steadfast support dogs give their owners.”

Fans can learn more about the special bond between Jessie and Leo through the Team USA and Milk-Bone video series, created in partnership with the United States Olympic Committee.

“Everything is a performance factor for an athlete, and there’s hardly any bigger factor than being happy,” says Sean McCann, USOC sports psychologist. “Directing attention to a companion gives an athlete a greater sense of purpose and makes a big difference with happiness. Dogs are funny, they make us laugh, and all these things are good for an athlete.”

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