Glenn Polyn//January 23, 2023//
Glenn Polyn //January 23, 2023//
Press release: Matrix Partners
Matrix Partners, a full-service agency that specializes exclusively in pet product marketing, has been named a recipient of a Graphic Design USA (GDUSA) Package Design Award for Montana Dog Food Co.’s complete line of dog food, treats and supplements. According to GDUSA, the 59th anniversary showcase reflects the increasingly expansive ways in which graphic design serves and shapes commerce and culture. Matrix’s creative team was recognized for the innovative packaging they designed on behalf of their new client, Montana Dog Food Co.
Matrix Partners worked closely with the Montana Dog Food Co. team to create an authentic picture of what pet parenting looks like in the state of Montana. The packaging was designed to make consumers feel as close to the atmosphere as possible – as if they themselves are enjoying the outdoor beauty of Montana alongside their pups. Watercolor texture is featured throughout the packaging, adding a natural and artisan feel that gives the bright colors even more dimension. The inviting, active imagery and bold logo captured in the silhouette of the state of Montana provides a sense of adventure, which plays off the brand’s tagline: Where Adventure Begins. Each package also highlights key ingredients that are responsibly sourced, and protein that’s sourced in either the West or Mountain West.
“Bringing this unique brand to life wouldn’t have been possible without the collaborative efforts of our Senior Graphic Designer, Natalie, and VP Client & Creative Services, Beckie,” says Managing Partner, Don Tomala. “These award-winning designs encompass the message that Montana Dog Food Co. wishes to portray to its audience – a line developed to support dogs as they embark on a lifetime of happy adventures. We’re honored to receive recognition from GDUSA.”
Matrix Partners has received several GDUSA awards in years past. Designs they created on behalf of Caru Pet Food earned an award in 2021. They were also recognized for their work on Charlee Bear’s dog treats in 2019 and Sustainably Yours Natural Cat Litter in 2018, as well as in 2017 for their designs on behalf of Caru Pet Food, Freshworx Litter and Replenish Pet Food.