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Matrix Partners Promotes Natalie Murawski to Lead Creative Department


Press release: Matrix Partners

Matrix Partners is thrilled to announce that Natalie Murawski has been promoted to senior art director. Since her first day at Matrix, Murawski has created engaging designs that elevate their clients’ brands. She has proven to be a valuable asset to the agency, as well as all of its clients, and has the ability to visually tell each brand’s unique story.

As part of her new role, Murawski will work closely with clients and Matrix’s internal management team to create strategic, on-brand designs. She will be driving the process for all creative projects, including product naming, rebranding, logo design, packaging design, social and digital campaigns, POP/sales materials, trade show support, web design and e-commerce content.

In collaboration with Matrix’s management team, Murawski will oversee all branding for the agency, such as email blasts, website designs, social media campaigns and new business presentations. Murawski has been acknowledged for her excellence in design, winning prestigious awards from Hermes, Graphic Design USA and dotCOMM, to name a few.

Murawski began working at Matrix in 2016 after interning at GA Communication Group in Chicago. She also held an internship at Petstages, a pet toy manufacturer located in Northbrook, Illinois.

“Helping clients tell their individual stories is something that Natalie has perfected throughout her time with us,” said Beckie Tomala, vice president, of client and creative services at Matrix Partners. “She continues to create designs that are not only beautiful but meet strategic objectives and help boost sales. We couldn’t be happier to have her leading our creative team.”

In her free time, Murawski loves to indulge in true crime podcasts like Crime Junkie and My Favorite Murder. She also enjoys visiting her “home away from home” up north in Door County, Wisconsin with her family, friends and cavalier King Charles spaniel pup, Cleo.

Matrix Partners is a full-service marketing communications agency that focuses exclusively on the pet product industry. For more than 30 years, it has created pet brands that enrich the human-animal bond. Matrix has worked with brands at every stage, from concept development to launch and beyond. The company’s work has won top honors from various prestigious competitions, including the Hermes Create Awards, Effie Awards, Graphic Design USA, and dotCOMM Awards.

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