Matrix Partners Joins Pet Sustainability Coalition as Advocate Member

Matrix Partners, a leading marketing agency in the pet industry, recently announced that it has joined the Pet Sustainability Coalition (PSC) as an Advocate Member, strengthening its commitment to sustainability and helping clients advance their own sustainability goals.

The Pet Sustainability Coalition is a nonprofit that advances business in the pet industry through collaboration, education, and innovation. Founded in 2013 by eight companies, PSC now serves more than 200 member companies across the pet industry, helping them to progress on their sustainability practices, set and strive for ambitious goals, and report on their achievements.

Matrix Partners is a full-service marketing agency devoted exclusively to the pet product industry. For over 30 years, the Chicago-based team has helped bring some of the most beloved pet care brands to life, guiding them from concept to shelf with strategic insight, data-driven strategy and standout creative. The agency has played a pivotal role in shaping iconic pet brands including Kibbles ’n Bits, Stella & Chewy’s, sWheat Scoop, RAWZ Natural Pet Food and Charlee Bear, among many others.

Through its Pet Sustainability Coalition membership, Matrix Partners joins a network of brands and industry partners working to address key sustainability challenges, including packaging, sourcing and supply chain impact.

“Younger consumers are making more intentional choices about what they buy and who they support,” said Beckie Tomala, Vice President Client & Creative Services. “With a majority of Gen Z willing to pay more for sustainable products, it’s clear this isn’t a trend, it’s shaping how brands need to show up. It’s also something we care deeply about as a company and continue to build into our culture and the work we do every day.”

Combining pet industry expertise, strategic thinking, and bold creativity, Matrix Partners helps pet brands grow with purpose. From launching new brands to elevating established ones, the agency turns brand values and product innovation into compelling stories that resonate with consumers and trade audiences alike.