Matrix Partners Expands Marketing Team

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Press release: Matrix Partners

Matrix Partners, a Chicago-based branding firm that specializes in designing and implementing customized marketing programs for pet product brands, is pleased to announce that Hannah Kulas has joined as PR & social media assistant.

As part of her role, Hannah works closely with the Matrix public relations and social media teams. Her responsibilities include writing press releases and social media content, scheduling and monitoring promoted content and approved ad spends, pitching story angles to editors and journalists, and conducting influencer outreach on behalf of clients. She’s in charge of creating content for both trade and consumer audiences.

Additionally, Hannah plays a major role in expanding Matrix Partners’ exclusive shelter sampling program. To start, she is responsible for working with the firm’s proprietary network of more than 400 shelters nationwide to place clients’ products into VIP gift bags at thousands of shelter fundraising events, like walks, wine-tastings, galas and more. This allows Matrix to get their client’s products into the hands of tens of thousands of pet lovers across the country for quick and easy, in-home product trial.

Hannah is a graduate of DePaul University, where she earned a Bachelor of Arts in Public Relations, Advertising and Applied Communication. While at DePaul, she was an active member of PRSSA (Public Relations Student Society of America). When she’s not spending her time looking at photos of animal influencers, Hannah can be found drinking coffee and snuggling with her rescue cat, Oscar.

“We’re thrilled to welcome Hannah to the team,” commented Beckie Tomala, vice president, Client & Creative Services. “At Matrix Partners, we are dedicated to delivering exceptional marketing results. We view adding Hannah to our team as a sign of our commitment to provide our pet product clients with the highest quality marketing support to help make their brands shine.”