Glenn Polyn//September 25, 2020//
Glenn Polyn //September 25, 2020//
Press release: Matrix Partners
Matrix Partners, a full-service agency that focuses exclusively on pet product marketing, has earned another Hermes Creative Award. With their ingenuity and expertise, the Matrix team created a fresh look for the PawZ Dog Boots website, which went on to compete against approximately 6,000 other entries throughout the United States and internationally. The Hermes Creative Awards honor creative professionals striving for excellence through originality, quality and execution. Featured are creative works from categories involving the writing and design of traditional and emerging media, all of which seek to exceed expectations and impress esteemed individuals in the industry.
A Gold Hermes Award was given to Matrix Partners for the exemplary website they redesigned on behalf of their new client, PawZ, a company that’s committed to keeping dogs’ paws healthy and clean. This project included designing, programming and SEO to facilitate a heightened customer experience. The goal for PawZ was to improve site engagement. Matrix Partners met this objective by adding new lifestyle photos, enhancing messaging and simplifying navigation.
“Our design team worked hand in hand with PawZ to optimize content and elevate search engine rankings. We also incorporated testimonials from pet owners, and even added a live Facebook feed to the homepage to make their social media presence more prominent,” commented Rebecca Tomala, Vice President of Matrix Partners. “Any addition or renovation to the site was carefully coordinated to enhance the general site experience for visitors and make it easier for them to connect with the product. We also wanted to seamlessly direct consumers to both e-commerce sites and brick & mortar stores.”
Aside from general website improvement, PawZ’s intent was to introduce the brand’s new line of SaniPaw Spray & Wipes by generating influential content and presenting it in an eye-catching manner. Matrix Partners achieved this by updating the homepage slideshow and banners to feature the new line and by creating a product intro page. With these initiatives in place, the Matrix team was able to subtly advertise PawZ’s freshly released line without compromising the site’s functionality and efficiency.
Matrix Partners focuses exclusively on pet product marketing. Passionate About PetsM since 1987, Matrix has exceptional expertise in the pet product and service space, having supported scores of brands ranging from food and treats, to litter, accessories, grooming, training products, and more. The most important competitive advantage Matrix offers is the proven ability to influence pet parents to buy their client’s brand. With award-winning designers plus a complete suite of industry-exclusive PR, social, influencer and shelter sampling programs, Matrix has successfully delivered millions of brand impressions to pet parents. These services have helped clients generate $500+ million in additional sales over the last decade.