Mars Petcare announced the results of a survey exploring how pets dominate pop culture thanks to the power of social media.
The survey found that about 65 percent of pet owners post about their furry friends on social media an average of two times per week. One in six say they’ve created a social media profile specifically for their pet – and half of those pet owners say their pets get more social attention than they do.
One third of pet owners said they post about their pets as much and as often as they do about their human family. Additionally, 30 percent of pet owners follow famous animals on social media.
“From increased health, social skills and physical activity to reduced rates of stress, depression, and heart disease, our animal companions play a significant role in making our lives – and our world – better,” said Jam Steward, director of corporate communications at Mars Petcare. “What we uncovered in this unique survey only supports our mission further: people adore their pets and celebrate them every day. We’re proud to share the positive impact pets have on our overall well-being, regardless of the medium used to spread the word.”