Lintbells, Manufacturer of Pet Supplement Brand YuMOVE, Awarded Global Sustainability Certification

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Leading pet supplement manufacturer, Lintbells, has been granted coveted B Corp status, the certification which verifies a company has met the highest standards of social and environmental performance, transparency, and accountability. Known for its leading pet supplement brand YuMOVE Joint Care, Lintbells is one of only 11 companies globally within the pet care sector to be award B Corp certification and one of around 2,881 U.S. businesses.

B Corp certification is awarded by the nonprofit international organization, B Lab, which advocates a different economic vision whereby businesses move from a traditional financially-focused shareholder model to one that delivers benefits for all stakeholders: employees, suppliers, customers, and the community. By balancing profit with purpose, B Corp businesses can take collective action to address society’s most critical challenges.

B Corp certification is hard to achieve but is verification of a company’s commitment to do good. Each B Corp business will have met high standards across 5 key impact areas including governance, workers, community, the environment, and customers – and is legally bound to maintain those standards if they are to retain certification.

“From the beginning, Lintbells was established on principles that reflected its founders’ core social and environmental values. Since then, those values have informed our approach to the environmental, social, and governance factors that are at the forefront of our decision-making, driving sustainable growth and ethical business practices,” said Warren Rickard, general manager, Lintbells. “Our B Corp certification is testament to our commitment to continuously carry these values forward and deliver not only a profitable business, but ensure we meet the needs and expectations of all stakeholders.”

Lintbells, proudly led by its female CEO Fiona Hope, has demonstrated robust ESG governance by integrating sustainability as a cornerstone of its business strategy. This was recently reinforced by the appointment of Kerry Doble, chief sustainability officer, to the executive leadership team, specifically to progress ESG initiatives.

The company is also working towards a Net Zero pathway centered on science-based targets and has completed mapping of its own direct carbon emissions (Scope 1), and those for Scope 2 and 3 across its supply chain.

In relation to the sourcing of all new ingredients, Lintbells will shortly be operating within stringent ‘red lines,’ adhering to deforestation-free, GM-free, and palm oil-free specifications – and is currently undergoing a review of any latent ingredients not adhering to those requirements. Following standards set by the Rainforest Alliance, Proterra, and others, Lintbells has already successfully verified approximately 50% of its ingredients as sustainably sourced and aims to be 100% sustainable by 2027.

YuMOVE is also at the forefront of sustainable packaging, with notable achievements including recyclable pouches, lightweight secondary packaging, reduction of raw materials used for packaging, and 85% recycled labels. Additionally, Lintbells is planning the rollout of its rePurpose Scheme – which aims to recover as much plastic as it distributes, making it plastic-neutral. They are exploring other innovative solutions such as fully recyclable blister packs, with a goal to achieve 100% recyclable packaging by 2025.