Leslie Morris Joins Standard Fiber to Bolster Pet Bed Operations

Press release: Standard Fiber

Standard Fiber, global innovator and supplier to the home, hospitality, and pet textile industries, has hired seasoned retail and product development professional, Leslie Morris, as its new vice president of sales. Based in Charlotte, North Carolina, Morris will lead the company’s pet product sales efforts and tap into other Standard Fiber segments utilizing her extensive retail and wholesale experience with big box and specialty retailers.

Morris joins Standard Fiber from NVM Pet, licensee of Serta and Beautyrest pet beds, where she was director of product development. Previously, she was director of product development for dog and cat hardgoods at PetSmart. Morris also brings a broad range of experience with leading retailers including Kohl’s, Bed Bath & Beyond and May Merchandising Company.

“Leslie’s successful product development, sourcing, and sales experience in the home textiles and pet industries make her the perfect addition to our dynamic team,” said Chad Altbaier, Standard Fiber CCO. “She joins us at the perfect time as we are launching U.S.A.-filled pet beds, and we are looking forward to her driving our pet products growth to the next level.”

Standard Fiber will start filling pet beds in its South Carolina and Nevada factories in Q3 of this year to help reduce freight costs and lead-times, while offering better inventory turn and new domestic drop ship capabilities with its strategic retail partners.

“The technologies and innovations that Standard Fiber brings to the textile industry is unmatched by any other company, and this distinction will continue to propel the pet products business forward,” said Morris. “I am looking forward to working with the team to develop innovative and differentiated assortments for our customers.”

Standard Fiber was founded in 1998 with one goal in mind — to deliver exceptional bedding products and customer service at the lowest costs possible. In doing so, it became the first bedding company to combine U.S.-based product design, customer service and technology with the cost benefits and manufacturing capabilities that are best achieved throughout Asia. Today, Standard Fiber works hand-in-hand with its customers — manufacturers, distributors and digitally-native brands — to supply fabric, components and fully-manufactured textile products to the home textile, mattress, hospitality, health care and pet markets with the aim of delivering innovative and sustainable solutions consumers want, at the competitive prices they need. With offices and staff in the United States, United Kingdom, China, India and Pakistan, Standard Fiber is a global leader in home bedding products and textile manufacturing and one of the largest producers of utility bedding products in the world. 


Share This Story On:

Stockroom //
New Products

Digital Guide

CBD Trends

This digital guide provides valuable information on the subject of CBD, including content on dosage and the importance of being fully transparent about the product’s origin

Dog & Cat Needs

With dogs and cats being members of the family, there's vital information to know in order to serve their pet parents.

Pet Health

This digital guide describes a variety of health issues and the ways that pet parents can care for their pet's well-being through pet supplements..

Pet Nutrition

Discover how science, technology and pet owning lifestyles are changing the industry.

Pet Parenting

This digital guide dives into the human-animal bond, and the roles that pet parents play in the development of their companion animals.

Pet Supplements

This digital guide provides valuable information on the subject of pet supplements, including details on the NASC and how brands should earn consumer trust.

Enews Subscribe

Subscribe To Pet Age
Sign up for the weekly e-newsletter, print magazine and more. Sign Up