K Sutherland PR Celebrates 10 Years, Looks to Future of Pet Industry

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Press release: K. Sutherland PR

With a proven track record of highly effective, results-driven PR and marketing campaigns in the pet industry, K. Sutherland PR offers a boutique, personalized and principal-led approach to modern public relations.

K. Sutherland PR has worked with a number of distinctive brands to curate integrated and enduring public relations and marketing campaigns within the lifestyle and pet sectors, and has a national and international footprint. Today, the agency celebrates their 10-year anniversary.

Founded in 2012 by Kerry Sutherland, the agency offers a personal and comprehensive approach to modern public relations. Sutherland’s 16-plus years of experience in the pet industry has made her a leading authority on lifestyle and pet product PR. She has earned numerous awards such as “Best PR Person” in her hometown of Reno, Nevada, but also in the pet industry with recognition such as: “Top 40 Under 40” (2014 from Pet Age Magazine), a “Good Works” award for charitable contributions to national pet causes from the World Pet Association at SuperZoo 2017 and was named a pet industry “Woman of Influence” (2018 from Pet Age Magazine).

“Over the last decade, we’ve represented thousands of brands and products across 20 U.S. states and nine countries,” said Sutherland. “It’s such a pleasure to work with existing and new pet brands entering the industry, supporting their overall business goals, and advancing a pet industry that I love so much.”

As an agency, K. Sutherland PR remains dedicated to using its voice, time, influence, and funds to support a variety of causes that matter most. Over the last decade, K. Sutherland PR has supported through monetary and product donations, or pro bono PR services to non-profits such as the Nevada Humane Society, Best Friends Animal Society, ASPCA, HABRI, K9s for Warriors and many more. Additionally, K. Sutherland PR proudly offers all office pets an annual pet health insurance policy as a part of the agency’s employee benefit package.

Despite the challenges brought on by a global pandemic, K. Sutherland PR has persisted through the transition into a hybrid work model, and wholeheartedly embraced the resilient spirit and fortitude of an industry and community they so deeply admire.

“We have had the good fortune to be able to remain flexible throughout the pandemic, in an environment that changes day to day, and at times, from hour to hour, swiftly moving from strategy inception to execution to results at record speed,” added Sutherland. “As passionate advocates of an industry we hold so dear, our steadfast mission remains to share heartwarming stories and encourage responsible pet ownership that enriches and livens the spirit.”

As we enter our second decade as an agency, when pet ownership is experiencing record-breaking growth and companies are now faced with historic demand for pet products and services, one thing will never change: our commitment to advancing the pet industry.

“I’m so proud to celebrate this 10-year anniversary milestone, and our incredible track record of success representing leading pet brands nationwide and abroad,” said Sutherland. “But, I’m even more excited for the next decade, and work ahead!”