Jyl Davis Appointed Standard Fiber VP of Sales, Merchandising

Press release: Standard Fiber

Standard Fiber, one of the world’s largest suppliers to the home textile market, has hired Jyl Davis as its new vice president of sales and merchandising, joining the company in this role on January 3, 2023.

In her new position, Davis will align with Standard Fiber’s executive leadership on strategic business development to plan and execute thoughtfully curated merchandising programs with key accounts in the home textiles and bedding accessories categories with the objective of creating new opportunities while accelerating its customers’ success. 

Davis brings over 17 years of leadership experience in product development, merchandising, sales, brand and marketing management at Downlite International, where she most recently held the position of vice president of marketing and product management. She successfully managed full corporate product creation, customer development and new product launch lifecycles, while working with her team on major home furnishing retail accounts.

“We’re beyond excited to have Jyl join the Standard Fiber team,” said Chad Altbaier, Standard Fiber CCO. “Her home furnishings product knowledge and market expertise are truly remarkable, and we’re confident she will add tremendous sales and merchandising value as we strategically expand our offering across broader product categories and distribution channels.”

“I am thrilled to join the very talented Standard Fiber team as vice president of sales and merchandising,” said Davis. “The company’s global manufacturing infrastructure and unparalleled textile expertise is well-regarded throughout its impressive customer base and continues to expand. With such strong leadership and Standard Fiber’s ability to quickly respond to marketplace challenges, I am eager to put my skills to work and jump in to help the team drive their sales and merchandising initiatives.”

Davis will be based in Cincinnati, Ohio, and travel to support the Standard Fiber team and connect with key customers.

Standard Fiber was founded in 1998 with one goal in mind – to deliver exceptional bedding products and customer service at the lowest costs possible. In doing so, it became the first bedding company to combine U.S.-based product design, customer service and technology with the cost benefits and manufacturing capabilities that are best achieved throughout Asia. Today, Standard Fiber works together with its customers – manufacturers, distributors and digitally-native brands – to supply fabric, components and fully-manufactured textile products to the home textile, mattress, hospitality, healthcare and pet markets with the aim of delivering innovative and sustainable solutions consumers want, at the competitive prices they need. With offices and staff in the U.S., UK, China, India and Pakistan, Standard Fiber is a global leader in home bedding products and textile manufacturing, and one of the largest producers of utility bedding products in the world.

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