Press release: Josh Cellars
This Thanksgiving season, the No. 1 premium table wine in America, Josh Cellars, is rallying people named Josh for Joshgiving – an initiative aimed at inspiring friends, families and communities across the nation to show their gratitude for one another. Throughout the month of November, the brand, led by founder Joseph Carr, is enlisting Joshes across the country, including renowned singer Josh Groban, to give back to the people and communities that enrich their lives by conducting meaningful acts of thanks in the lead up to the Thanksgiving holiday.
A brand rooted in gratitude, Josh Cellars was created by Carr as a tribute to his dad, Josh Carr. To honor his father’s legacy of lifelong service and volunteerism, Josh Cellars consistently supports causes and communities that were important to Josh. To date, Josh Cellars has donated over $1 million to various charities and organizations through direct donations and annual charitable bottlings. This year’s Joshgiving volunteer activities and donations are a natural extension of Josh Cellars’ commitment to giving back and showing gratitude for one’s local community. Joseph Carr and Josh Cellars are providing an opportunity for others to join in and give thanks in their own way.
“My dad embodied the spirit of Thanksgiving every day of the year. He believed fervently in the power of people banding together for a good cause,” said founder Joseph Carr. “It will be inspiring to witness all of these acts of thanks come to life through Joshgiving. We hope this movement inspires a groundswell of goodwill this holiday season and beyond. I know my dad would be proud.”
To help spread the word about Joshgiving, Josh Cellars and Joseph Carr are teaming up with a well-known Josh, global superstar and singer, actor and philanthropist Josh Groban. For his act of thanks, Groban will be partnering with Josh Cellars to donate $100,000 to Sing for Hope, a nonprofit that harnesses the power of the arts to create a better world. The organization brings artists in creative service together to impart hope, healing, and connection to community spaces through music. As part of his Joshgiving activation, Groban will also be working with Sing for Hope to customize a piano, uniquely designed by Laishan Ito, to be donated to a community in need. Each Sing for Hope Piano is a representation of the organization’s mission to uplift lives and bring joy to people through the arts.
“I’m excited to collaborate with Josh Cellars for Joshgiving,” said Groban. “I believe strongly in the ability of music to uplift and bring joy to all people everywhere and I’m grateful to be able to give back this Thanksgiving in partnership with Sing for Hope, Josh Cellars and fellow Joshes across the country.”
Along with Groban, Carr and other Joshes across the country will also be supporting various causes and organizations that are meaningful to them. In honor of his dad, a proud army veteran, Joseph Carr will be working with American Humane’s Pups4Patriots program which trains dogs in need of a forever home to be lifesaving service dogs for veterans in need. Similarly, the other Joshes enlisted to spread Joshgiving are conducting various acts of thanks that impact and benefit their local communities. From hosting community coat drives, to fundraising for a local bookstore, to helping feed those in need via food banks, the Joshgving program strives to put the “thanks” back in Thanksgiving, one Josh at a time.
Feeling inspired? Josh Cellars is calling on Joshes and non-Joshes alike nationwide to join in on Joshgiving. Post your own act of thanks on Instagram using #Joshgiving, or tag your favorite charity in the comments of any Joshgiving post on @joshcellars Instagram. Josh Cellars will choose three fan-submitted charities to receive a donation from Josh Cellars leading up to Thanksgiving. Additionally, throughout the month of November, Josh Cellars has pledged to donate $1 for every bottle purchased on JoshCellars.com (up to $25,000) to American Humane’s Pups4Patriots program.