Jones Naturals LLC, leading manufacturer of all-natural, made-in-the-USA dog treats and chews, announced today the promotion of President Joe Wallington to chief executive cfficer. Wallington, who has been with the company since February 2017, will serve in a dual role as president and CEO to oversee the company’s multi-channel brand strategy and continued growth.
“Over the past year, Joe has already made significant gains in the marketplace for Jones Naturals, both from a sales structure and brand standpoint. With Joe at the helm, the board is confident we will continue to see major growth across all of the Jones Naturals brands,” said Marshall Cole, chairman of the board of directors for Jones Naturals. “Joe is a seasoned, people-oriented brand leader who understands strategy and driving business results while at the same time preserving the Jones family legacy of providing best-in-class dog treats and chews—all 100 percent born, raised and sourced in the USA.”
Jones Naturals is employing a multi-channel brand strategy that recently included expanding the company’s Jones Natural Chews and The Country Butcher product lines, as well as developing a new brand platform for the flagship Jones Natural Chews line. Jones Naturals is also poised to launch a new brand for the FDM channel this summer. Wallington will oversee all aspects of these initiatives in his new role as CEO and president of the parent company.
“I am energized by the opportunities ahead for Jones Naturals,” Wallington said. “The Jones family and everyone on our team who supports the company have helped to propel Jones Naturals through its most significant growth period in decades, with more on the horizon. I’m just fortunate to help lead the way.”
Wallington has more than 30 years of experience in the consumer products industry and has successfully led direct sales force, direct store delivery (DSD), broker and distributor/dealer go-to-market initiatives. He spent his career developing sales and marketing strategy and has held multiple executive leadership positions with Ralston Foods, Purina, PepsiCo/Frito-Lay and Michelin North America. Prior to joining Jones Naturals, Wallington served as a corporate officer and vice president of sales and marketing for Star Electric Vehicles. He played a key role in all aspects of business for the electric, utility golf and low-speed vehicle manufacturer, including finance, marketing, operations, research and development, and sales.
Wallington is a graduate of the University of Missouri, St. Louis, where he earned a degree in business administration and marketing. Wallington and his wife, Ellen, live in Rockford, Illinois, with their dog, Buddy.