John Paul Pet, a grooming and hygiene product for pets, has announced the launch of its new Bathing Basics campaign, designed to educate both retailers and consumers about how to properly bathe pets.
The campaign will include a four-page brochure titled “How Wet Should I Get My Pet,” a landing page of the same name, and twelve individual bathing tips for both cats and dogs that will be featured on twelve different John Paul Pet product bottles.
The redesigned product bottles with added bathing tips will hit shelves in July.
“When we were conducting veterinary research, we were surprised to find out how many people were bathing their pets too much or using the wrong products for their pets’ coat,” said John Capra, co-founder of John Paul Pet. “We wanted to create a way to educate both retailers and consumers at the same time, as there is usually little opportunity to do so.”
Retailers can download the brochure via the Bathing Basics website and can request copies of the brochure by emailing firstname.lastname@example.org.