Press release: Jiminy’s
Jiminy’s has been selected as an awardee of the 2nd Annual SEAL Awards. Jiminy’s is a woman-owned, sustainable brand that uses cricket protein to nourish our pets and promote long-term stewardship of the earth.
The SEAL (Sustainability, Environmental Achievement and Leadership) Awards honors and recognizes individual programs and initiatives that drive environmental progress and demonstrate leadership and commitment to a sustainable future. SEAL is dedicated to furthering progress in sustainability, administering awards to leaders and organizations with the goal of raising awareness among companies to become more environmentally focused.
Jiminy’s is proud to be recognized as a world leader in the pet and environmental space. Jiminy’s has transformed the way dogs get their nutrition by replacing traditional animal protein with cricket protein. Crickets are used as an alternative to cattle and other meat sources. Crickets require exponentially less resources and emit minimal greenhouse gases. Crickets are also incredibly high in protein, great for building muscle, high in omegas, and high in fiber and other nutrients.
“We’re thrilled to be recognized as a SEAL Awards winner,” said Anne Carlson, the company’s founder and CEO. “Our company will always measure what matters (it’s our reason for being), specifically greenhouse gas emissions, water savings, and number of dogs impacted.”
“Many business sustainability initiatives are overlooked within their own organizations – let alone lauded by the media or public – even though they often make real positive impacts for our planet,” says Matt Harney, Founder of the SEAL Awards. “We are excited to honor their sustainability leadership.”
With the U.N. report on edible insects as the main prospect for food and environmental security, Jiminy’s has engaged in research studies to confirm the environmental sustainability of their treats, like the Carbon Capital study. Initial hypotheses were confirmed: Not only does Jiminy’s provide more nutrition per gram of treat, and consume substantially less water, but they also emit an average of 7.4 times less greenhouse gases than beef protein treats, and 2.3 times less greenhouse gases than chicken protein treats.