Jazwares Pets Reveals New Partnerships, Squishmallows Products at Global Pet Expo

By Pet Age Staff//March 14, 2024//

Jazwares Pets Reveals New Partnerships, Squishmallows Products at Global Pet Expo

By: Pet Age Staff//March 14, 2024//

Listen to this article

Leading global toy company Jazwares is ready to raise the “woof” at Global Pet Expo in Orlando with the announcement of two brand-new collaborations with Disney and The Pokémon Company International, and a sneak peek at exciting new Jazwares Pets product lines from such beloved franchises as Hello Kitty and Friends and Jazwares’ very own Squishmallows. Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Through creative and innovative play experiences, Jazwares Pets is leveraging the company’s established toyetic mindset to bring a fresh perspective and offerings to the multibillion-dollar pet industry.

For the first time, The Pokémon Company International is partnering with Jazwares Pets to create a full range of pet products including beds, plush toys, fetch toys, lifestyle/walking gear, pet apparel and cat items. This new collection will have limited distribution in Fall 2024 with a full launch in Spring 2025, available in North America and EMEA.

Jazwares Pets and Disney are joining together to bring a trendy and innovative collection of pet items across a variety of Disney properties including Disney Classics, Pixar, Lucasfilm and others. Launching in spring 2025 in the U.S. and Canada, this collection includes character beds, wearables and collectible plush toys that bring iconic Disney characters to life in a cute, dog-friendly shape.

Jazwares Pets visitors at booth 1804 at Global Pet Expo will also give attendees a first-ever reveal of the upcoming glimpse of active play, plush and lifestyle products from its already robust portfolio of brands including Hello Kitty and Friends and the global sensation Squishmallows.

“At Jazwares Pets, we’re all about creating shared experiences between pet owners and their furbabies,” said Michael Pisors, VP of brand, Jazwares Pets. “Whether based on nostalgia or the latest in pop culture trends, the key is storytelling and always creating a connection between consumers and the brands they love.”