Isle of Dogs, a health and beauty brand for dogs, has unveiled their new brand and website at iodogs.com, with the intent of connecting with the more health-centric dog owners of today. By addressing both inner wellness and outer beauty, the new Isle of Dogs brand aims to reinforce the importance of what people put in—and on—their dogs and highlight the benefits of a healthy lifestyle.
The Isle of Dogs proprietary line of canine health and beauty products, sourced and made in the USA, supports a beautifully balanced and joyful life. Although unique in the pet industry, Isle of Dogs’ approach to beauty from the inside out maps to the trends seen today in the human health and beauty industries. Whole food and functional, natural and sustainable ingredients are the basis for their treat, supplement and grooming recipes, developed to promote overall wellness and a life well lived.
“We are driven to create products that support a healthy and beautiful life for dogs and our new brand is an excellent representation of that passion,” said Erin Clemens, Director of Marketing at Isle of Dogs. “Combined with the convenience, customization and top notch customer service we are now able to provide online, we believe we will continue to meet the ever increasing expectations of our customers.”
The new e-commerce site goes beyond product education and purchase to meet the unique needs of today’s consumers. Their new Puppy Pack is a sampling of various products from their treat and grooming lines, aimed at connecting with pet parents during the early stages of their dogs’ development to increase the opportunity for brand loyalty. Their proprietary Coat Check program offers visitors a customized catalog of products suited to meet the precise needs of their dog based on a variety of factors from breed and age to lifestyle and owner preferences. Lastly, the Auto-Ship option is a seamless, automated service that delivers treats and grooming supplies when and where customers need them.