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Honest Kitchen’s Whole Food Clusters Wins Innovation Award from Pet Supplies Plus


November 7, 2019

Press release: The Honest Kitchen

The Honest Kitchen on November 6 announced that the world’s first 100 percent human-grade dry food, Whole Food Clusters, has won the Best Innovation award from Pet Supplies Plus. This is the first year for the award, where the popular neighborhood pet store recognizes brands that are finding new and innovative ways to create better products for pets. The Honest Kitchen was awarded Best Innovation for its Whole Food Clusters product, now sold in Pet Supplies Plus locations across the U.S.

“The Honest Kitchen has really taken an innovative approach to creating its new product – Whole Food Clusters,” said Derek Panfil, chief merchandising and marketing officer of Pet Supplies Plus. “The health and well-being of pets is our top priority, so ensuring neighbors have access to the highest-quality food is essential. There truly isn’t another product like this on the market. The Honest Kitchen is revolutionizing the way we feed our pets. With a longer shelf life, more nutritional ingredients, and a 100 percent human-grade product, they have found a way to create a healthy alternative to kibble.” 

“We’re absolutely delighted and very honored to receive this incredible award from Pet Supplies Plus,” said Lucy Postins, The Honest Kitchen founder and chief integrity officer. “Pet Supplies Plus has been an amazing partner for many years and an early supporter of Whole Food Clusters. We’re thrilled that they’re as excited about offering this product to their neighbors, as we are to make it for them.”

Whole Food Clusters are produced at The Honest Kitchen’s own kitchen in a human food facility. Each cluster is slow roasted and gently dehydrated to protect the nutrients, keeping the food vibrant, colorful and less processed than conventional kibble that’s extruded at high temperatures. This method keeps beneficial antioxidants from ingredients like kale, pumpkin and carrots in each bite-sized cluster. In addition, Whole Food Clusters is the first and only dry food that’s 100 percent human grade.

“Human grade really is a line in the sand when it comes to the overall quality and integrity of our products,” stated Postins. “From day one when I created the first Honest Kitchen recipe in my kitchen and now to Whole Food Clusters, we have been uncompromising in our commitment to making human-grade foods for pets.”

Whole Food Clusters are available in three flavors (Grain Free Chicken, Grain Free Beef and Grain Free Turkey) and in three sizes (a 1-pound bag, 5-pound bag and 20-pound bag).

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