Pet Age Staff//February 19, 2020//
Pet Age Staff //February 19, 2020//
Press release: Heelr
Heelr, the new hemp-derived pet product brand of Parallel, a global cannabis company, announced its national partnership with Best Friends Animal Society, a leading national animal welfare organization dedicated to ending the killing of dogs and cats in America’s shelters. Through the 2020 partnership, or “pawtnership,” Heelr will donate $100,000 to support Best Friends’ goal to make every shelter no-kill by 2025 and will provide Heelr hemp-infused pet products to the organization.
As a brand dedicated to improving the lives of pets, Heelr is committed to supporting animal welfare and shelters. Heelr’s hemp-infused tinctures and chews for dogs and cats may help pet-owners keep some pets calm and promote relaxation during separation, travel, motion sickness and tension caused by changes in a pet’s daily routine.
“At the heart of the Heelr brand is providing well-being to animals, which can mean ensuring safe environments or offering daily relief whether at home or in a shelter,” said Drew Stoddard, the president of Hemp at Parallel. “Animals undergo many stresses throughout their lives, particularly pets in a shelter environment. By supporting the exceptional efforts of Best Friends Animal Society, we hope to promote a sense of calm and relaxation for many of the animals in their care, as they await new homes.”
“Best Friends’ aim to make all shelters no-kill by 2025 would not be possible without the generous contributions from like-minded partners like Heelr,” said Dr. Erin Katribe, DVM and medical director, Best Friends Animal Society. “Heelr hemp-infused products have certainly had a positive impact on many of the animals in our care.”
Using Heelr products means supporting its “pawtnerships” with Best Friends and animal rescue organizations, such as: