The survey of more than 4,500 Americans nationwide awarded the title of Reader’s Digest Trusted Brand to winners in 40 product categories, including pet brand. These are findings from an Ipsos Connect study conducted for Reader’s Digest from March 5 to March 20, 2015. For the survey, a sample of 4,503 U.S. adults was interviewed online. More information about the Trusted Brands Survey will be in the October issue of Reader’s Digest.
“We are thrilled to receive the Reader’s Digest Most Trusted Brand in the pet category,” said Gumpei Futagami, president and CEO of Hartz. “Hartz has a rich history in the care of America’s pets; it’s an honor to be recognized in this way.”
The survey revealed that trust plays a major role in consumer decision making, with 79 percent of survey participants reporting that they would choose a brand that’s been identified as “trusted” over another brand when product quality and price are similar. More than 40 percent said the Reader’s Digest Trusted Brands seal would likely have an effect on their trust or decision to purchase a product or service.
“Trust has always been an integral component of the fabric that makes up Reader’s Digest,” said Liz Vaccariello, chief content officer and editor-in-chief. “This survey allows us to help shed light on why Americans gravitate toward certain brands.”