Pet Age Staff//August 16, 2024//
Pet Age Staff//August 16, 2024//
Hagen Group recently announced a new, exclusive partnership with Phillips Pet Food & Supplies, a leading distributor in the pet specialty market, to bring Hagen’s award-winning brands including Catit, BIONIC Dog Toys and HARI bird products to market in the United States.
Hagen is dedicated to finding pet-first solutions addressing pets’ unique needs. The partnership with Phillips Pet will streamline the distribution process for Hagen’s current client roster and play a pivotal role in expanding distribution opportunities across the U.S.
“Hagen has been looking for the right partner to expand our U.S. distribution, so the team is excited today to announce it will join forces with Phillips Pet,” said Rolf Hagen Jr, CEO of the Hagen Group. “Our innovative brands complement Phillips Pet’s best-in-class distribution services, and with Hagen’s continued investment in national brand advertising, digital commerce, and partners like Astro Loyalty, we can further our mission to drive consumers into stores.”
“We are excited to collaborate with Hagen to introduce the company’s household name brands to Phillips Pet retailers,” said Blaine Phillips, CEO of Phillips Pet Food & Supplies. “Partnering with an industry leader like Hagen supports our efforts to enhance our offerings and strengthen our position in the pet product distribution space.”