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Good Boy Studios Adds Michael Crawford as Strategic Adviser


January 14, 2020

Press release: Good Boy Studios

Good Boy Studios (GBS) is proud to welcome Michael Crawford to the executive board as a strategic adviser. Crawford, former vice president of digital, data insights and communications at Nestlé Purina, led and championed Purina’s enterprise-wide strategy, market intelligence planning and critical innovative business development initiatives, including key pet partnerships and the implementation of data-driven decision making. During his 35-year tenure, he also significantly contributed to the expansion into retail channels and the integration of e-commerce capabilities across all platforms.

“We’re very excited to join forces with an exemplary industry leader who crafted the marketing and digital data strategies for one of the world’s most successful pet brands,” stated Viva Chu, CEO of Good Boy Studios. “Michael’s guidance will be invaluable as we continue to realize our mission to become the leading digital marketing and data-driven platform for pet businesses in all channels, including retailers and mobile devices.”

Good Boy Studios is the originator of Pet Parade, the world’s top pet social media and mobile app. With their proprietary audience and targeting, the Pet Parade Online Marketing Platform enables their brand partners such as Earth Animal, Stella & Chewy’s, Pet Krewe, Tall Tails Dog and others to efficiently reach millions of highly engaged pet owners and drive brand awareness and omni-channel traffic and sales.

The addition of Crawford enhances GBS’ pet, marketing and data expertise and aligns seamlessly with the founding team of Viva Chu, Jonathan Yee, Michael Wisz and Kus Wanto and their wealth of leading technology, marketing and digital experiences at Google, Priceline, American Express, Microsoft and others.

“Pet Parade has laid the foundation for a game-changing way for businesses to reach today’s pet parents, using its data technology and innovative mobile and social media solutions,” Crawford comments. “It’s great to be a part of developing marketing and revenue solutions for pet brands that navigate the changing landscape, particularly those directed at the emerging Gen Z and millennial audience and reliant on in-store traffic.”

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