Global Omnichannel Dog Brand BARK Announces New Retail Commitment for Treats

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Press release: BARK

BARK, Inc., a leading global omnichannel dog brand with a mission to make all dogs happy, recently announced that it has received commitment from a premier national retailer to sell its new treat offering in approximately 1,300 of its doors beginning in the spring of 2024. The agreement consists of four SKUs in-store and eight online.

To date, the Company has secured retail commitments for its new treat offering in nearly 2,500 doors across the country.

“We are excited to share our latest retail commitment for treats. This partnership, with one of the top retailers in the country, will significantly boost visibility of BARK’s growing presence in consumables,” said Matt Meeker, co-founder and chief executive officer. “We continue to execute the roadmap we laid out at the beginning of the year, from growing our consumables footprint in retail and direct-to-consumer, to delivering material profitability and free cash flow improvements. This is encouraging progress and we are still in the early innings of our journey.”

BARK is the world’s most dog-centric company, devoted to making dogs happy with the best products, services and content. BARK’s dog-obsessed team applies its unique, data-driven understanding of what makes each dog special to design playstyle-specific toys, wildly satisfying treats, great food for your dog’s breed, effective and easy to use dental care, and dog-first experiences that foster the health and happiness of dogs everywhere. Founded in 2011, BARK loyally serves dogs nationwide with themed toys and treats subscriptions, BarkBox and BARK Super Chewer; custom product collections through its retail partner network, including Target and Amazon; its high-quality, nutritious meals made for your breed with BARK Food; and products that meet dogs’ dental needs with BARK Bright.