By Pet Age Staff//April 17, 2024//
By: Pet Age Staff//April 17, 2024//
BARK, Inc., a leading global omnichannel dog brand with a mission to make all dogs happy, recently announced it has partnered with a jet charter company to launch BARK Air. BARK Air is the world’s first air travel experience designed specifically for dogs first, and their human companions second, enabling them to travel together comfortably and conveniently. Premium flights for dogs (and their humans) are currently available for booking, with the first flights taking off from New York on May 23.
Traveling long distances with a dog is a challenge many dog parents face, particularly for those dogs that don’t fit into a carrier that can be placed under the seat in front. Too often, dogs are denied travel, confined to a duffle bag, or endure the stress of flying in cargo. Recognizing these challenges, and the increasing demand for an accessible solution, BARK Air presents a more fun – and humane – option for dogs traveling with their two-legged human companions. BARK Air exemplifies BARK’s dog-first mentality and award-winning customer experience, setting a new standard for dogs who love to travel but have been forced to settle for less-than-ideal traveling conditions.
“When we started BARK in 2011, we were on a mission to disrupt the dog space and create products designed for dogs and their humans. We are excited to take the insights we’ve learned over the years to create an experience that is truly dog-first, which is drastically different from just accepting dogs – from the ground to the skies,” said Matt Meeker, co-founder and chief executive officer at BARK. “We believe this initiative will elevate awareness of our brand’s mission and values, introduce more dog lovers to the BARK family, and help enrich the lives of dogs and their people around the world.”
BARK Air has taken the white glove experience typical of a human’s first-class experience and redirected all that pampering to pooches – from booking to arrival, to in-flight services and disembarkation, dogs will truly be the VIPs and treated to a positively luxurious, curated experience.
At launch, routes will serve the New York City metro area via Westchester County Airport (HPN) with flights to the Los Angeles area via Van Nuys (VNY) and London, England via Stansted Airport (STN). Through the partnership, an Argus Platinum-rated charter company is responsible for all aircraft, crew, maintenance, and insurance-related matters, while BARK is focused on creating and delivering a world-class air travel experience for dogs and their people.
“We believe this initiative will raise awareness of BARK’s mission in a cost-effective manner,” said Zahir Ibrahim, chief financial officer at BARK. “Given we are not committed to booking flights far in advance, we have a lot of flexibility to opportunistically charter flights during times of high demand. In parallel, we believe the additional traffic to BARK.co will raise awareness of our full offering, benefiting our core business in the long term.”