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Fromm Partners With Milwaukee World Festival, Inc.

Pet Age Staff//April 17, 2014//

Fromm Partners With Milwaukee World Festival, Inc.

Pet Age Staff //April 17, 2014//

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Fromm Family Foods and Milwaukee World Festival, Inc., the organization that produces Summerfest, is bringing Fromm Petfest to Henry Maier Festival Park.

The event, being held at 10 a.m. to 6 p.m. on Sept. 20, invites both pet owners and their pets to experience the free festival that will be host to a variety of pet-focused attractions and activities including dock diving, agility demonstrations, nutritional seminars, grooming competitions, a pet-themed marketplace, family-focused games and activities, contests, live music, food and more.

“Summer is such an exciting time for Wisconsin residents and the lakefront has become synonymous with festivals,” Bryan Nieman, brand director of Fromm Family Foods, said. “We truly believe that pets are part of the family and decided it was time to invite them into the fun of festival season.”

Inspired to create a Petfest with a purpose, Fromm has identified both the Wisconsin Humane Society and Milwaukee Area Domestic Animal Control Commission as charitable partners and will work to raise funds at Petfest to support both organizations and benefit local animals in the community in need. The groups will also host an “Adoption Avenue” where people can meet dogs and cats looking for their forever homes.

“Milwuakee World Festival, Inc., is proud to partner with Fromm Family Foods to bring yet another free event and programming to Henry Maier Festival Park,” Don Smiley, president and CEO of Milwaukee World Festival, Inc., said. “Petfest will be a great addition to this year’s fall festival schedule and give the community the opportunity to enjoy time at the festival grounds with the whole family and their pets.”

Fromm Petfest admission and parking will be free for all attendees. Dogs and cats are welcome as long as they are on leash and up-to-date on vaccinations. To ensure a fun and safe experience for both fest-goers and pets, participation rules may be found on For more information call 920-350-3378 or email at [email protected]