Freshpet Partners with Pet Food Experts to Expand Access to Fresh, Refrigerated Pet Food

Pet specialty retailers looking to meet growing demand for fresh, nutritious pet food will soon have access to one of the category’s most recognized names: Freshpet.

Pet Food Experts (PFX) has announced a new partnership with Freshpet that brings their refrigerated food for dogs and cats to select retailers across all PFX regions.

“Freshpet is proud to partner with Pet Food Experts to strengthen our presence in the pet specialty channel,” said Brian Stoeckle, vice president, pet channel at Freshpet. “Together, we’re ensuring pets across the country have access to fresh, real food, while supporting the local retailers that pet parents trust most.”

Freshpet products will be stocked in all PFX warehouses, but purchasing access will be limited to approved retailers in alignment with Freshpet’s merchandising and storage standards. This ensures every retailer is set up for success while maintaining Freshpet’s commitment to product integrity and proper refrigeration.

Rollout of Freshpet products has already begun, but retailers must be approved by Freshpet and have the proper refrigeration units in place. PFX is working closely with the Freshpet team to support this launch through targeted training and guidance for sales and customer care teams.

“We’re thrilled to add Freshpet to our portfolio,” said Nate Benner, PFX director of category management. “As a brand that leads in quality and innovation, Freshpet is a perfect match for the forward-thinking pet specialty retailers we serve. We’re excited to help our partners differentiate their assortments with a product pet parents are actively seeking.”