Pet Age Staff//July 18, 2023
Pet Age Staff //July 18, 2023
Press release: Matrix Partners
Matrix Partners is proud to announce that its design team has been awarded with an American Package Design Award from Graphic Design USA (GDUSA). The agency received recognition for package designs created on behalf of Fidelis Nutritionals.
“We’re thrilled to receive this award for our package design work,” said Dennis Abelson, senior partner at Matrix Partners. “Our team invests an incredible amount of time and effort into bringing our clients’ visions to life, and it’s an honor to receive recognition from such a highly regarded organization such as GDUSA.”
Fidelis, which means “ever faithful, ever true,” developed a line of freeze-dried raw food, freeze-dried raw treats and soft chew supplements that are intended to help keep big dogs healthy, active and alert. Matrix’s creative team used hero-like imagery of larger breeds as its focal point to highlight this standout characteristic of the brand. To help further embrace the brand’s messaging and add dimension, the background of the packages features scenic imagery of the outdoors.
According to Abelson, “Package design has become an essential part of the shopping experience. It provides shoppers with a visual that grabs their attention and entices them to learn more about a specific product. It also allows brands to convey a message or tell their story. At Matrix Partners, we’re proud to bridge that connection between brands and consumers through captivating package designs.”
For more than three decades, Matrix Partners has helped bring pet brands to life. In addition to winning numerous awards from GDUSA, its work has won top honors from the Hermes Create Awards, Effie Awards and dotCOMM Awards.