Fi Smart Collar Adds to Leadership Team, Names New CCO, VP of Product

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Press release: Fi

Fi, the smart dog company that builds cutting-edge technology to elevate the relationship between dog parents and their dogs, recently announced the addition of two senior executive roles, bringing the company’s leadership team to completion, and accelerating its Q4 and 2024 initiatives. These strategic hires will further propel Fi and smart collar innovation to the masses.

Bryant Brennan, formerly SVP of Peloton’s Global Creative Studios, has been appointed as the chief creative officer. As CCO, Brennan will be responsible for leading Fi’s brand, design and creative functions, shaping the company’s brand identity and overall creative direction.

Darrell Stone, formerly product and design lead for Citizen, will assume the role of vice president of product.

“We’re excited to welcome Bryant Brennan and Darrell Stone to the Fi team. Their contributions will be invaluable as we continue to grow, and as we continue to deliver an even greater experience to our Fi Pack, helping them to be the best dog parents,” said Jonathan Bensamoun, CEO and co-founder of Fi.

Brennan is an award-winning brand and design leader with expertise in category creation, storytelling, and leading high-performing design and creative organizations. Prior to Fi, Brennan was senior vice president of Peloton’s Global Creative Studio where he led the execution of Peloton’s brand strategy, creative and design across all consumer touchpoints for advertising and member experiences. While there, Brennan’s team built the brand to be culturally and globally recognized, helping to grow the member base to over 7M members.

Brennan has also served as VP of design and creative for Savant, a leading luxury Smart Home (IOT) brand, VP of design for Ladders, a career advancement community, and the head of creative for Barnes & Noble and the Barnes & Noble digital reading platform, NOOK. Brennan currently lives in New Jersey with his family and his French bulldog Bean.

Stone is a product leader with a track record driving growth and revenue. Prior to joining Fi, Stone led the product and design team for Citizen, the No. 1 public safety app in the U.S., where he helped build and scale two eight-figure ARR consumer subscription products. In 2019, he was Citizen’s first product manager. Stone has also held roles at Uber and Apple, where he was a product lead, redesigning the Uber Driver app, and a global supply manager, working on the iPhone device and the first Apple Watch release. He is passionate about leading mission-driven teams, and currently lives in New York City, with his wife, kids and dog Teddy.