Fabbro to Lead Omega Plus Salmon Pet Treats in North America

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Press release: New Zealand King Salmon Company

The New Zealand King Salmon Company, creators of Omega Plus salmon superfood treats for pets, is pleased to announce the appointment of Michael Fabbro to run their operations in North America.

Fabbro is vice president for New Zealand King Salmon USA and has been managing the company’s sales and business development in North America since 2010. He launched the super-premium Ōra King salmon brand in North America in 2012 and played an instrumental role in growing the foodservice business from $5 million to more than $40 million. An industry success story, Ōra King has been served at numerous Michelin-starred restaurants, including at Thomas Keller’s Per Se and Daniel Boulud’s eponymous Daniel restaurant. In addition, he launched the Regal smoked salmon brand in 2018, which recently captured the Specialty Food Association’s 2021 SOFI award for Best New Product of the Year. During his tenure, New Zealand King Salmon was able to achieve the “Green/Best Choice” rating from the well-respected Monterey Bay Aquarium Seafood Watch program, a testament to the company’s sustainable aquaculture practices.

After years of success with Ōra King and Regal, Fabbro has been tapped to spearhead the company’s entry into a whole new channel by bringing its unique New Zealand story of premium quality, sustainability and product health benefits to the pet space.

“Michael has been a valuable member of our team for over 10 years and has a proven track record of developing strategic long-term business plans,” commented Grant Rosewarne, CEO, The New Zealand King Salmon Co. “We’re confident that he will play a fundamental role in the success of the Omega Plus pet brand as we expand into the U.S. market.”

Omega Plus was created in part as an initiative to utilize the nose-to-tail sustainability of salmon. The Omega Innovations team at New Zealand King Salmon have the specific objective of reducing raw material waste across its processing sites with the goal of achieving full-utilization of its salmon. This practice is driven by the brand’s environmental and sustainability goals for zero fish waste.

Born out of the idea that not only humans could benefit from New Zealand’s world class King Salmon, but pets can too, Omega Plus is part of the New Zealand King Salmon Company, which has been sustainably raising salmon to serve to fine dining customers around the world for over 30 years. As self-professed animal lovers, the brand is focused on creating healthy and nutritious pet treats and food using high-quality King Salmon from the crystal-clear waters of New Zealand’s Marlborough Sounds. Omega Plus believes that an all-natural diet full of high-quality protein is vital for keeping animals happy and healthy. That’s why its developed a line of products that improve and maintain every aspect of a pet’s health. Regal New Zealand King Salmon has achieved the world-leading Best Aquaculture Practices (BAP) certification from The Global Aquaculture Alliance and the New Zealand King salmon industry received the Monterey Bay Aquarium Seafood Watch Green/Best Choice rating in 2015, the first marine-farmed salmon to achieve this rating, which was renewed in 2020.