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March 17, 2014

New Jersey-based Ethical Products, Inc. has acquired the assets of M2 Corporation, which includes all molds, patents and trademarks for the innovative line of M2 grooming brushes and feeding bowls.

“M2 is a company I have known since its inception and have been close to its ownership and key employees for years,” Jonathan Zelinger, president of Ethical Products, said. “M2 brings excellent brands and patented problem-solving products to our growing organization, and this acquisition reinforces our plan to scale up our business.”

M2 products will undergo a packaging update and integrate with the Spot line over the coming months. The acquisition will enable them to distribute the M2 product line through their wide and varied distribution channels, and provide the unique problem-solving products their customers are looking for in a solid and growing partner.

Ethical will begin marketing the M2 grooming tool line of easy-clean brushes and bowls at current and upcoming trade shows, including the Global Pet Expo in Orlando, Fla.

Ethical Products, located in Bloomfield, N.J., and established in 1954, is a leading supplier of innovative pet accessories.

For more information, call 1-800-223-7768.

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