Pet treat maker Einstein Pets entered a new distribution partnership with Natural Animal Nutrition Inc. (NAN), effective January 2018. NAN, a Mid-Atlantic distributor, specializes in selecting the highest quality nutritional products for the independent pet specialty segment. Its distribution network and customer base expansion focuses on meeting the demands of a growing pipeline with a high quality product offering for discerning retail partners.
“NAN chose to partner with Einstein Pets because of its unique packaging and quality ingredients,” saids Kim Thompson, marketing coordinator of NAN Distribution. “This product has huge potential in the marketplace, and we are excited to work with Einstein Pets to make this brand a success!”
Every Einstein Pets pet treat recipe is natural; made with simple, wholesome ingredients and essential nutrients; and never contains any artificial preservatives or flavors. Its USA-made treats are heart-smart and low in calories, making them complement a dog’s healthy diet.
“We are thrilled to be a part of NAN Distribution, who we admire as a key distributer that emphasizes simple, healthy and nutritional products,” said Kelly Ison, CEO of Einstein Pets. “NAN opens a new channel for those seeking Einstein Pets products, and we feel they reflect our vision of supplying quality pet products. What we find most rewarding about this partnership is that by making Einstein Pets more accessible to pet parents, they have an easier time giving their pets healthy treats that they can feel good about.”
The Einstein Pets product lineup is available at pet specialty retailers nationwide. The simple recipe treats come in six flavors: PB N’Jelly Time, Cha Cha Coconut, Pumpkin Time, Turkey Time, Black & Whites, and Sweet Potato. The seasonal Luau Time treat flavor hits shelves in March 2018.