Press release: Earth Animal
Since 1979, Earth Animal has been dedicated to caring for animals, people, and the Earth. The trusted choice in award-winning, veterinary-formulated health and wellness products was honored with the 2021 the Best in Show Point of Purchase award for the Natural Remedies Counter Display as chosen by officials from the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA). The product was selected from the 11th annual New Products Showcase Awards at this year’s online-only Global Pet Expo Digital Access.
“It is an honor to be recognized by the industry experts from APPA and PIDA in the always competitive New Product Showcase. We are proud to receive this award, especially with so many new and exciting merchandising options debuting at Global Pet,” said Chris Moore, COO for Earth Animal. “We feel so privileged to be part of our dynamic industry and to be in the company of so many innovative brands.”
Earth Animal is committed to supporting the efforts of its retail partners to merchandise their products in a way that drives sales and maximizes the consumer’s brand experience. Simple, easy to shop, brand-appropriate, eye-catching displays are a cornerstone of the business that help define the ongoing evolution of consumer marketing and the overall shopping experience.
“We strive to create free displays for our retailers that educate their customers about the features and benefits of our products,” says Chief Marketing Officer Stephanie Volo. “We know that when our product shines in the retail environment, it sells itself. Our Point of Purchase displays are designed to attract the consumer, educate them on the best way to use them, and invite them to buy. We are humbled that APPA and PIDA recognize this fundamental aspect of our company.”
The Natural Remedies Counter Display is made in the U.S.A. with recycled polystyrene, which is a recycle category 6 product. It measures 26.5”W x 13.25”H x 9.125”D and weighs 11 pounds when fully stocked. It holds every SKU in the Natural Remedies line and comes with a silver, metal D-ring for hanging an included Natural Remedies flip book. The display also features a band of real lavender for visual interest. As with all of Earth Animal merchandising solutions, there is no cost for the low-profile, high-impact display.
In 1979, Dr. Bob Goldstein and Susan Goldstein embraced the transition from conventional veterinary medicine to an integrative and holistic approach focusing on the whole animal. They began creating natural products without using toxic chemicals to treat their patients and family animals. Their award-winning products are compassionately sourced and produced with purpose in the United States. The Goldstein’s focus has been to develop the highest quality products that help dogs and cats live a longer, healthier life. Earth Animal proudly dedicates 1% of its annual sales to organizations, industry stewardship, and mission-driven efforts that preserve and enhance quality of life for animals, people, and the earth.o