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Dr. Elsey’s cleanprotein Now at PetSmart Canada


Press release: Dr. Elsey’s

Canadian customers can discover Dr. Elsey’s cleanprotein online and in select PetSmart locations starting this July.

Dr. Elsey’s cleanprotein is veterinarian-formulated with high protein levels and low oxalate to support the nutritional needs of all feline life stages. Emulating a cat’s natural carnivorous diet, over 90 percent of the protein found in cleanprotein is animal-based with high-quality meat or fish as the first ingredient to keep cats feeling fuller longer.

“We try to speak for the cat,” said company founder Dr. Bruce Elsey. “As a cat, wouldn’t you want a food that is more in line with what your natural diet would be? Coming at this from a feline veterinarian perspective, I think we’ve been able to hone in on what cats need.”

Available in a variety of kibble and recipe paté formulas, cleanprotein is 100 percent grain-free and gluten-free, with no added fillers or preservatives:

  • Chicken Recipe Dry Kibble – 2 lb and 6.6 lb bags
  • With Salmon Dry Kibble – 2 lb and 6.6 lb bags
  • Chicken Recipe Paté – 3 oz and 5.5 oz cans
  • Turkey Recipe Paté – 3 oz and 5.5 oz cans
  • Duck and Turkey Recipe Paté – 3 oz and 5.5 oz cans

Dr. Elsey’s is a veterinarian-owned cat product brand dedicated to creating products that solve the complex needs of pet owners. Founded in 1987 with the first all-natural clumping cat litter, Dr. Elsey’s line of products has since grown to include a variety Dof premium litters that address the health and behavioral needs of cats in every stage of life. With the mission to enhance the lives of pets to the degree in which they enrich ours, Dr. Elsey’s strives to put heart, soul and science into their line of specialty cat litters and food.

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