Dogtopia, a national dog daycare, boarding and spa franchise, has signed two multi-unit franchise agreements to open 14 locations in Seattle, Washington, bringing more than 300 jobs to the area. These new centers are part of Dogtopia’s robust growth plans to reach more than 400 units by 2021. The first Seattle location is expected to open down the street from the Microsoft campus by year-end.
Setting out to transform Seattle’s pet segment by offering a sophisticated experience focused on trust, safety and transparency, a 12-unit deal was signed by entrepreneur and international investment banker Yarden Silber. With a background in global business development, Silber has built his portfolio to include prominent positions in hi-tech start-up companies. As a graduate from Harvard University, Tel-Aviv University and the first Israeli to graduate with an executive MBA from China Europe International Business School in Shanghai, Silber joins Dogtopia with a proven track record of growing businesses and plans to further develop Dogtopia’s presence throughout the region.
“Seattle’s dog-loving community paired with its engaged pet parents make this market an ideal expansion hub for Dogtopia,” Silber said. “The brand has cemented itself as the leading dog daycare choice, and I look forward to providing local pet parents with peace of mind knowing our teams will take every measure possible to guarantee their dog’s comfort and safety, while meeting all of their needs.”
In addition, Dogtopia signed another franchise agreement for two units with Michel and Allison Rau, long-time customers at Dogtopia in Virginia who recently relocated back to Seattle.
Offering personalized care for pups in a fun, safe and comfortable environment, Dogtopia’s daycare has three key benefits: safe socialization, exercise and education. To foster complete transparency, pet parents are walked through a detailed facility tour while their furry children are evaluated for Dogtopia’s open-play environment. Dogtopia employs webcam technology in each room to allow pet parents to check on their pups from anywhere.
“We expect the 12-unit deal to act as a catalyst for larger multi-unit franchise deals across the U.S. and Canada, inspiring savvy entrepreneurs and experienced franchisees to join the nation’s leading dog care brand,” said Alex Samios, vice president of Franchise Development at Dogtopia. “With our proven business model and extensive franchise experience, we have been able to build an exceptional support team that provides our franchisees the training and systems to deliver high operational standards that cultivates our brand loyalty and growth strategy.”
As the U.S. pet industry expects to surpass $100 billion by 2021, Dogtopia says it is positioned to be the largest franchise in the pet industry. With more than 60 units sold so far in 2018 and 40 new openings scheduled, momentum has largely been driven by the company’s unparalleled support and sophisticated brand and design. The demand for superior pet services is evident in Dogtopia’s impressive 13 percent YTD comparable same-store sales growth on top of 15 percent in 2017.