Press release: Cosmopolitan
Cosmopolitan, the largest young women’s media brand in the world, recently announced the launch of its new COSMO Furbabies line of pet products in partnership with Ethical Products, a leading manufacturer of pet supplies, in a deal brokered by IMG.
The Cosmo reader is smart, savvy, in-the-know, and always down for a good time, and so is her furry best friend. Available in the U.S. at local pet stores and popular online retailers, COSMO Furbabies is designed to appeal to adoring pet owners. The collection consists of everything from toys to beds and carriers to apparel and accessories.
“It’s not an overstatement to say that Cosmo readers are obsessed with their pets,” explains Angela Kim, senior director of Hearst Global Licensing. “Given their tendency to splurge on their furry friends, we’re excited to provide a collection of cute, Instagram-worthy accessories that everyone will love.”
“As a leader in pet supplies, we are excited to partner with such a recognized brand to develop a line of pet products with the design, style and trend appeal that is prevalent among many millennial pet parents,” said Jonathan Zelinger, President of Ethical Products, Inc. “The COSMO Furbabies products will also resonate with a much broader audience of pet parents who adore and pamper their pets.”
The unique line of pet products consists of 17 dog toys, six cat toys, two styles of dishes and diners, two carriers, three collections of beds, waste management supplies and a complete line of apparel including tees, hoodies, sweaters, jackets and raincoats.
Ethical Products is an award-winning, leading manufacturer of products for dogs and cats. They market products under the SPOT brand, which includes dog and cat toys, dishes, waste management products and other dog and cat accessories. Their Fashion Pet division markets a complete line of dog apparel. The brand recently launched a new chew division, Fieldcrest Farms, which markets a complete line of natural, long lasting dog chews. These brands are highly recognizable in the U.S. and abroad.
Cosmopolitan is the best-selling young women’s magazine in the U.S. and the largest young women’s media brand in the world. It’s a bible for fun, fearless females that reaches more than 20 million readers a month. The 2018 ASME Award winner delivers the latest news on men and love, work and money, fashion and beauty, health, self-improvement and entertainment. Cosmopolitan.com reaches an average of 34 million unique users each month, in addition to boasting 12.3 million Facebook fans, 1.6 million Twitter followers, 3.6 million Instagram followers and nearly 2.5 million daily Snapchat Discover readers.